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Stallscore vs eRank: Per-Listing Diagnosis vs Keyword Research.

Updated April 2026. Pricing and features verified against each tool's public site.

If you sell on Etsy, you have probably used eRank. It is the most popular Etsy SEO tool on the market, and for good reason: the keyword research is solid, the trend data is useful, and the free tier is generous enough to get real work done.

Stallscore is a different kind of tool. It does not help you pick keywords. It pulls every active listing in your shop and scores each one against 10 current ranking signals, including two that showed up in 2026: the Feb 2026 title-length penalty and the $6 shipping suppression. The output is a per-listing fix list sorted by impact.

These two tools solve different problems. This page explains what each one does well, where each one falls short, and why most serious sellers will want both.

What eRank does well

eRank is a keyword-first tool. You type a search term and it shows you competition levels, click rates, trending status, and related long-tail phrases. That is the core loop: find a keyword with decent volume and low competition, then build a listing around it.

The trend explorer is useful for spotting seasonal demand before it peaks. The shop analyzer gives you a surface-level overview of how your listings are doing. And the listing audit tool will grade a single listing on basic SEO factors like tag count and title length.

eRank has a free tier with limited daily lookups. The paid plan is $9.99/month, which gets you unlimited keyword searches, more historical data, and access to the full trend toolkit.

For keyword research and product validation, eRank is hard to beat at that price point.

Where eRank falls short in 2026

eRank's listing audit is manual and one-at-a-time. If you have 150 listings, you have to paste each one into the checker individually. There is no bulk audit that scores your entire shop and tells you which specific listings are dragging you down.

More importantly, eRank's audit criteria have not caught up with the 2026 algorithm changes. The tool still recommends titles up to 140 characters. Since February 2026, Etsy has been deranking listings with titles over 70 characters on mobile search. Mobile accounts for roughly 46% of Etsy traffic. Following eRank's title advice now actively hurts your mobile visibility.

eRank also does not check for the $6 shipping suppression, a quiet ranking penalty on US listings with shipping costs at $6.00 or above. It does not audit your materials fields, check section assignment for category hub boosts, or flag keyword stuffing patterns across title, tags, and description simultaneously.

None of that is a knock on eRank. It was built as a keyword research tool, and it does that job well. But once you have your keywords picked, you need something that audits the listing itself.

What Stallscore does differently

Stallscore connects to your shop through Etsy's official OAuth (read-only by default) and pulls every active listing at once. No copy-pasting URLs. No checking one listing at a time.

Each listing gets scored against 10 signals:

• Feb 2026 title-length penalty (70-character threshold)
• $6 shipping suppression detection
• Mobile thumbnail 30-character cut simulation
• Thirteen-tag multi-word quality audit
• Photo count and ordering analysis
• Video presence ranking boost check
• First 160-character description meta snippet
• Section assignment and category hub check
• Materials field secondary tag index
• Keyword stuffing and phrase repetition detection

The output is a shop-level score plus per-listing report cards, sorted by severity. Critical issues (like the title penalty on 7 of your listings) surface first. Passing checks (like photo count on 68 of 72) are confirmed but not shouted about.

On the Pro plan ($9/month), you can push fixes back to Etsy with one click. On Free, you get three full audits per month and copy the suggested changes by hand.

Side-by-side comparison

When to use which tool

Use eRank when you are planning a new listing or product line. You need to know what buyers are searching for, which keywords have room to compete on, and whether a trend is rising or dying. eRank is built for that discovery phase.

Use Stallscore when you already have listings live and want to know which ones are underperforming and why. Maybe your shop traffic dropped after the February update. Maybe 12 of your 80 listings have titles over 70 characters and you did not realize it. Maybe your shipping is set at $6.50 on a bunch of products and you are silently suppressed without knowing.

The two tools do not overlap much. eRank helps you decide what to sell and what keywords to target. Stallscore helps you fix the structural problems on listings you have already published.

The Feb 2026 algorithm gap

This matters more than it might seem. The February 2026 title penalty is the biggest Etsy SEO change in years, and it flipped the old advice upside down. For years, every Etsy guide, every course, every tool (including eRank) told sellers to use all 140 characters in the title field. "More keywords, more visibility."

Since February, that advice is a liability. Titles over 70 characters get deranked on mobile. Mobile click-through rates on penalized listings dropped roughly 34% according to seller-reported data. If your tool is still telling you to write long titles, your tool is out of date.

Stallscore was built with the 2026 algorithm in mind. The 70-character threshold and the $6 shipping suppression were included from day one. We update the signal set as Etsy updates its ranking behavior.

Bottom line

eRank is a keyword research tool. Stallscore is a listing audit tool. They are complementary, not competitive. If you forced us to pick one: use eRank to find your keywords, then use Stallscore to make sure the listing you built with those keywords is not quietly getting suppressed because of a structural problem you cannot see.

Stallscore is free to start. Three full shop audits per month, all 10 signals, no credit card. If you need unlimited audits and one-click fixes, Pro is $9/month. If you want to lock in forever, Lifetime is $149.99 once with a 14-day money-back guarantee.